Key Account Management - Indian Institute of Management.
For the past twenty years, Cranfield has pioneered the development of the discipline in Key Account Management (KAM). We are confident that no other programme provider in Europe knows more to help you leverage key account relationships for longer term profits. Our KAM Best Practice programme is based on processes and tools developed by many world leading businesses with supply chain at the.
The Keys to Key Account Management: What Great Looks Like. About BTS BTS is a global professional services firm headquartered in Stockholm, Sweden, with some 450 professionals in 32 offices located on six continents. We focus on the people side of strategy, working with leaders at all levels.
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What is Key Account Management? 1. Defines the full relationship between your business and the customers you are selling to. It revolves around handling the customers who play a strategic role in the growth of a supplier. Key account management 2.